China has changed its policy to attract foreign investment to focus on quantity to quality. In the early stages of the amazing economic growth of the nation over the past three decades, Beijing has provided a series of preferential policies for foreign companies (including Taiwanese companies), such as incentives and support for the acquisition land tax for e-commerce Business.
After the country achieved a certain level of economic growth, government policy has gone from attracting foreign capital in search of foreign technology, management experience and talent.
10 Great Tips to boost your E-Commerce Business in China
Not Optimizing for mobile websites in China
Mcommerce is on the rise, more and more people are using mobile devices to research and an online store. According to statistics, “In 2013, retail purchases made on smartphones will be a net revenue of $ 14.59 billion total sales. In 2017, this figure will more than double to $ 30.66 billion”according to expert in investment. .
Responsive design is not only a requirement in China but a necessity for every ecommerce site. So optimize your website design to be compatible with small screen sizes and devices for a better user experience on mobile. Statistics say, “78% of Chinese mobile users claim that the” look and feel “of a company’s mobile site has a huge impact on their decision to make a purchase of it.” E-commerce sites that are not optimized for these buyers are probably missing a lot of potential sales. Site as Fab.com themselves re-imagined as a mobile first company.
Do not pay much attention to re-Marketing !
Ecommerce visitors normally do not buy on their first visit. As in AdRoll, “On average, 98% of buyers ecommerce leave without conversion.” So retargeting is extremely important for an ecommerce company and great ways to collection basket. It helps to put these potential customers, once back left your site without completing a transaction, showing their products in their cart abandoned and similar products again and again. Retailers are doing this through a number of ways, including customizing Offer for a limited period of time to increase conversions. source
Also, retargeting can be used to bring back customers who have earlier made purchases on your site. For example, if a customer has bought clothes from your site in the past, you can target by showing similar products strengthen to return to your site and shop again.
3) Chinese consumer are senstive to the visual
“A picture is worth a thousand words.” it is the same in China. Visuals are incredibly important for an ecommerce site. Chinese Customers can not touch and feel the product when they shop online, which makes it extremely important to have pictures and videos on high-quality products to help them in decision making by providing a virtual experience. “A study found that when the video was included in the shopping experience, visitors were 64% more likely purchase without it, and remained on site for an additional 2 minutes. ”
For most e-commerce sites Adding Video to each product is not possible, but you can help consumers make a decision including product images from different angles. You can even offer a 360 degree view of your product through high quality images.
4) not to use enough the power of social media !
According to recent stats, 93% of online search starts with a search engine and 68% of consumers consult with businesses on social networking sites before buying. “So a good social media strategy is very important to increase your customer base by creating brand awareness and building a loyal social media community. 78% of consumers say that the messages made by companies on social media influence their purchases – Forbes.
Furthermore, social media is a service strategy for major customers for e-commerce businesses. Customers now expect a quick response for days on social media and use it as a way to give quick feedback. “Researchers have even estimated that over 2015 half of web commerce will be led by the influence of social media.” Ignoring social media means missing an opportunity to engage your customers and prospects.
5) Not Optimizing Ecommerce sites for Baidu
It is very important to optimize your site for search if you want to increase your sales and conversions. If your site does not show when people are looking for your products, everything else is secondary. The optimization of search engines is essential if you want your competitors visitors and increase your sales.
— Nico en Chine (@AimelaChine) 9 Mai 2015
//platform.twitter.com/widgets.js So keyword research is not enough. You should also make sure your website has a good site structure, architecture category and great content to rank pages and new products. Earlier adding targeted keywords in your content that you may run your website visitors but do know that you have to think from the point of view of users first.
6) Discount Discount and discount
Call to Action button plays a very important role in increasing your sales by grabbing the attention of your visitor. They help to guide what they should do next. If you do not have a clear call to action on your landing pages, visitors will leave the site without performing the desired action.
The most common error that e-commerce sites often make is to include too much call to action on each page, but this only confuses visitors. The main aim of every ecommerce website is to make a sale so their first call to action should be sales-centric and all other important actions such as product to navigate, more products, information the product should be included in the secondary actions. Focusing on a single call to action is crucial to increase primary e-commerce conversions.
7) lack of customer support
A major reason behind most visitors leave an e-commerce site without buying anything is they do not know who to ask if they need information. Enable live chat, implement feedback widget on your site to resolve this issue and improve the experience for your customer.
— George Chen (@george_chen) 8 Octobre 2015
//platform.twitter.com/widgets.js It is very important to communicate with your site visitors to gain their feedback and help if they are facing problems on your site. If you want your e-commerce site to offer the same level of customer service and human interaction that offers a physical store that you need to be proactive in engaging your users. There are feedback tools as qq , wechat to help you gain user feedback.
8) Product page too short ,
The product page is the most important page for an e-commerce site, as they play a crucial role in your conversion process. Pages of well-designed products will improve your customer experience by providing rich product information. Product page designs must be such that they look clean and attractive and convey a clear value proposition to your shopper telling them why they should buy from you instead of your competitors. And a good description of the product plays an important role in doing so. But normally e-commerce sites do not pay much attention to their copy of the product page, they copy just paste the product description on the brand website without providing detailed information that their customers are looking to make a purchase.
9) slow website ! hosted oversea
As it is important for a retail store to have a fast moving checkout line, just as it is important for an ecommerce site that its pages load faster. Stat said,
“Every second of delay in loading time can reduce the conversion rate of 7%.”
The speed of the slow website will not only affect the user experience, but it will also affect your rankings in the Chinese search engines, like baidu and Haoso. Friendly interface and easy navigation are important, but if your site load faster than your customers will leave your site without doing anything further. So the more the loading time, the higher the bounce rate.
10) Understand your target
The A / B testing is very important for ecommerce sites to find out what works for them and what is not. And is a great way to improve your overall shopper experience. There are so many elements that could improve conversions on ecommerce sites A / B test products pages to the checkout process to design their site.
An e-commerce site requires much more than a selection of products and a link for buyers to buy. So avoid these mistakes if you want to improve your conversion ecommerce website.